Under construction. Old Portfolio
Under construction. Old Portfolio
Part of an integrated online marketing campaign comprising of various social networking and viral dynamics, ULTRAGRAV teamed up with designer ZXEROKOOL on art direction and creation of Maybelline New York’s online presence. The marketing dynamics of the new Pure Mineral line of cosmetic products hinges on the popularity of social networking websites like Facebook and video portals like YouTube. The website is a almagation of rich media content combining information, videos and external resources. Implementation of web technologies like Google Analytics allows learning of where visitors come from and how they interact with the site, strengthening marketing initiatives.
Experimental artwork with particle systems.
The Vader Lightsaber Emulator was a personal vanity experiment, borned of my love of STAR WARS and the deep booming (pun intended multi-faceted personality of Darth Vader.
ULTRAGRAV, together with four other designers (Lincoln, Alvin, Kairong and Jackie) presented our campaign as finalists to MasterCard at the 2008 One Show Southeast and South Asia Workshop. Campaign media developed during the three days included AdWords marketing strategy, online display awareness advertising, special environmental advertising, MasterCard branded social applications, viral video placements and landing site.
Artwork contribution for HUGO Fragrances.
