Designer Hong Yang
Talk 65 9619 9195
Type hongyang@gmail.com


National Visions Within a Global Dialogue

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Published on Apr 05, 2010 at 8:42 pm.
Filled under: Branding,Graphics


Maybelline Pure Mineral Rich Media Content

Part of an integrated online marketing campaign comprising of various social networking and viral dynamics, ULTRAGRAV teamed up with designer ZXEROKOOL on art direction and creation of Maybelline New York’s online presence. The marketing dynamics of the new Pure Mineral line of cosmetic products hinges on the popularity of social networking websites like Facebook and video portals like YouTube. The website is a almagation of rich media content combining information, videos and external resources. Implementation of web technologies like Google Analytics allows learning of where visitors come from and how they interact with the site, strengthening marketing initiatives.

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Published on Apr 05, 2010 at 6:05 pm.
Filled under: Branding,Interactive


One Show Southeast and South Asia Workshop

ULTRAGRAV, together with four other designers (Lincoln, Alvin, Kairong and Jackie) presented our campaign as finalists to MasterCard at the 2008 One Show Southeast and South Asia Workshop. Campaign media developed during the three days included AdWords marketing strategy, online display awareness advertising, special environmental advertising, MasterCard branded social applications, viral video placements and landing site.

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Published on Jun 06, 2009 at 12:40 am.
Filled under: Branding


HUGO Earth

Artwork contribution for HUGO Fragrances.

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Published on Jun 04, 2009 at 1:28 am.
Filled under: Branding,Graphics