Part of an integrated online marketing campaign comprising of various social networking and viral dynamics, ULTRAGRAV teamed up with designer ZXEROKOOL on art direction and creation of Maybelline New York’s online presence. The marketing dynamics of the new Pure Mineral line of cosmetic products hinges on the popularity of social networking websites like Facebook and video portals like YouTube. The website is a almagation of rich media content combining information, videos and external resources. Implementation of web technologies like Google Analytics allows learning of where visitors come from and how they interact with the site, strengthening marketing initiatives.

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