Graphic / interactive designer
Tai Hong Yang | hongyang@gmail.com | +65 96199195
Selected client list
Philip Morris International
L'Oreal Cosmetics Group (Singapore Pure Mineral)
Standard Chartered
Bank
etc various Government statutory boards, some done in collaboration with Jonathan Leong (zxerokool@gmail.com)
Due to the nature of my work, some of my output and certain projects fall under the confidential non-disclosure category.
Skills
Photo / graphic manipulation (PhotoShop, Illustrator)
Interactive design / animation (Flash)
Moderate 3D modelling (3D Studio Max)
Maybelline Pure Mineral Rich Media Content
Part of an integrated online marketing campaign comprising of various social networking and viral dynamics, ULTRAGRAV teamed up with designer ZXEROKOOL on art direction and creation of Maybelline New York's online presence. The marketing dynamics of the new Pure Mineral line of cosmetic products hinges on the popularity of social networking websites like Facebook and video portals like YouTube. The website is a almagation of rich media content combining information, videos and external resources. Implementation of web technologies like Google Analytics allows learning of where visitors come from and how they interact with the site, strengthening marketing initiatives.
Click on image below to view.
ZIDANE Design Associates
Click on image below to view.
MasterCard Interactive Campaign
ULTRAGRAV, together with four other designers pitched our interactive campaign to MasterCard. Media developed included AdWords marketing strategy, online display awareness advertising, special environmental advertising, MasterCard branded social applications, viral video placements and landing site.
For the longest time, VISA has positioned itself as a very flamboyant brand with heavy focus on conspicuous consumption, with its Everywhere you want to be campaign in the 1980s. MasterCard, however, developed at its core a sense of genuineness and pragmatism, almost earnest in a way through its Priceless campaign, which we further developed in our concepts. We targeted first time card users between the ages of 21 - 25, who are likely to stick to their first card as their 'base card' based on market research. The cornerstone of our proposed campaign hinges on the ability of colours to influence a spectrum of emotions. By allowing audiences to share these emotions and find connections with activities that influence these moments in regional countries, we envision an online 'cultural explosion' that brings awareness to the MasterCard brand.
Screens from our work:
As this was a mockup pitch, interactive site was not optimised for web. I am happy to oblige requests for personal meetings to show this work.
Sight Read Learner for Mobile Devices
Flash application and interface design for mobile devices used by students of Yahama Music School.
Click on image below to view.
Interactive Flash lightsaber
Click on image below to view.
Chi Chi Divining Chocolate
Visual identity, package and various promo media for 'Chi Chi Divining Chocolate'. Interactive Microsite Concept.
ANOTHERCIGARETTE.COM
Flash website.
Blk A Pictures
Flash website.
Standard Chartered Singapore Marathon
Event branding and collaterals (print/environmental).
Random Haiku
Click on 'Haiku' for some fresh wisdom.
Warning: May screw with your head.
This is WAR
Interactive Flash animation series depicting the beginning, motivations and destructive nature of war.
Experimental Artwork
An experimental attempt to contain, within the constraints of a 50 x 50 pixel square (technically smaller because of the background), the essence of popular soft drink cans. Thrown in a couple of beers as well. If you regconise all of them, I win. :)
